Rice Krispies

Little Roscoe Bartlett was just a year old when Kellogg's introduced a new cereal it called Rice Krispies. The three elves, Snap!, Crackle! and Pop! began marketing the cereal in 1933 as a way of making the cereal more appealing to children. The relatively unknown Mildred Day, however, probably did more to popularize Rice Krispies among children than the three elves ever did. Sometime in the 30's, Day, a Kellogg's employee, was preparing for a bake sale benefiting the Camp Fire Girls when she first combined some Rice Krispies with margarine and melted marshmallows to create Rice Krispie Treats.