Sliced Bread
The phrase "the greatest thing since sliced bread" was actually part of an advertising campaign for Wonder Bread, the first mass-marketed sliced bread in 1930. That was not, however, the first sliced bread. The first company to sell sliced bread was the Chillicothe Baking Company who sold their first sliced loaves in Missouri in 1928. Little Roscoe Bartlett was a toddler at the time.
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